Mitsubishi Chemical Group (MCG) is pleased to announce that Elvacite™ and Dianal acrylic resins will now be unified under the globally recognized Elvacite™ brand. This strategic transition marks the final step in aligning our portfolio to enhance customer experience, simplify product selection through a single brand, and strengthen our commitment to innovation in coatings, inks, adhesives, and specialty applications.
With this announcement, the Dianal brand name will be gradually phased out, but customers can rest assured that the acrylic resins themselves will remain unchanged. The transition will be implemented over time, ensuring minimal disruption while fulfilling existing contractual obligations and inventory. Customers can continue to rely on the same high-quality products, formulations, and service they have trusted for decades—now under a single, stronger brand.
“This unification brings together two historic brands under the powerful Elvacite name, creating a seamless global identity that simplifies product selection while preserving the trusted performance our customers depend on,” said Philip Wiles, General Manager—Mitsubishi Chemical America. “This strategic alignment strengthens our ability to serve customers across all markets with clarity and consistency.”
This brand unification is designed to make it easier for customers and distribution partners to do business with the Specialty Resins Division of Mitsubishi Chemical Group.
Key Benefits of the Brand Unification:
- Unwavering Product Integrity – All formulations, quality standards, and production processes remain identical.
- Simplified Experience – A single, globally recognized brand makes selecting the right resin easier.
- Continued Expert Support – Our technical and customer service teams remain unchanged and dedicated to delivering guidance and solutions.
Kengo Fujiyama, General Manager, Mitsubishi Chemical Corporation, Japan, emphasized: “This transition represents more than a mere change of name; it signifies our unwavering commitment to our customers, the assurance of product continuity, and the establishment of a globally recognized, industry-leading brand.”
As part of this transition, Elvacite will now serve as the cornerstone of Mitsubishi Chemical Group’s specialty resins portfolio, strengthening its ability to meet evolving industry needs.
“By unifying under Elvacite we’re creating a more intuitive customer experience while maintaining the same trusted formulations our partners depend on,” added Caroline Prior, General Manager Specialty Polymers and Resins EMEA. “This strategic move reinforces our commitment to quality, innovation, and long-term customer partnerships.”
About Mitsubishi Chemical Group
Mitsubishi Chemical Group is committed to becoming a Green Specialty Company, dedicated to solving societal challenges and delivering exceptional value through the power of materials. Guided by our Purpose, “We lead with innovative solutions to achieve KAITEKI, the well-being of people and the planet,” we strive to create a sustainable future. Mitsubishi Chemical Group Corporation is listed on the Tokyo Stock Exchange Prime Market (Code: 4188). For more information, please visit our website: https://www.mcgc.com/
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